The winner of our App Challenge, Kloudview, is an amazing discovery engine that finds services your company uses (using your email receipts) and puts it all together in one place – so you can easily view all your expenses at a glance. You can also compare your spending with your competitors.
I had a chance to catch up with Rob Austen, one of the founders of Kloudview, in between his flights to California. He was in route to confer with our CEO, Matt Blumberg and the Return Path Product Team.
How did you come up with the idea for Kloud View?
At the first company Alex and I started together, it seemed like we were signing up for a new service every week. As we grew it became harder to manage it all and I started to realize our spending was getting out of control. This led me to do a search on Google and Product Hunt for a solution. To my surprise there was nothing out there. I then asked some other founders if they had a similar problem. They did, and Kloud View was born.
Did you have to pivot once you started working on the app?
We originally built Kloud View to help companies understand what cloud services they use and how much they spend each month. However, as we gathered early feedback, we saw a theme develop around spending AND usage. Specifically, could we also pull in usage to help companies understand if there are services that they are paying for but not using? For example, a company is paying for 100 Google Apps accounts, but they only have 80 active users. These subscription based services are similar to our personal Netflix or Spotify subscriptions in that we sign up and forget about them.
Was there a company you talked to when developing the app? (any test users?)
The first iteration of the platform was focused on what we call service discovery — tell me what services that I currently use. After signing up, your services start popping up right on your screen. We knew this wasn’t a major pain point, but we had to start somewhere and this was step one. We sent this out to friends who were founders or in the startup community to get initial feedback.
What were you doing when you found out you won?
Alex called me on his way to work at around 7:30AM. I wasn’t up yet, so he left a voicemail where he basically said “Holy sh*t we won!” over and over. I still have the voicemail.
What are your plans for Kloud View going forward?
We are focused on getting to product-market fit, but we recently put together a roadmap for the next six months. Our next milestone is to combine usage with spending to provide actionable information to our users — and we want to continue to make that process as simple as clicking a button.
Do you plan on using Context.io to further improve your app?
Yes, Context.io is an important partner for Kloud View. I actually just met with some of the team in Silicon Valley to review our roadmap and discuss how we can continue to work together. Context.io allows us to spend time building features instead of writing code to parse out data.