Coding might arguably be the easiest part of application development. Fine if you’ve been hired but what if you’re ideating and developing a killer app from scratch and the successful outcome is up to you? When that’s the case think about these common roadblocks before writing a single line of code.
Ads were once to the go-to strategy for monetizing apps. Not anymore. Users are tired of that tactic and more often than not, make app download, engagement and retention decisions based on anticipation of how irritating intrusions like ads will be. Stick with offering a fermium or trial version that’s so irresistible users want to pay one time or as a monthly subscription. Apps like Headspace, known for helping users relax via guided meditation does a fantastic job of this by offering a 10-day free trial followed by special offers meant to entice and keep users until they decide to buy.
- Design challenges
Paying attention to ease of use in the post download phase of app engagement is critical. Instructions, explanations, examples and how to find help when you get stuck must be obvious or users will uninstall. Think about swiping, tapping and notifications – how will they be delivered to users in pleasing and intuitive ways? If you’re not confident in your ability to address these needs, user testing before launch is the way to go.
As technology continues to evolve another important design consideration is cross-device aka ‘omnichannel’ experiences. Don’t assume someone on a Mac uses an iPhone and likewise for Android apps. Make sure there’s a route to seamless integration across diverse devices from phones to tablets to computers and applicable wearable technologies.
- Performance vs. Battery life
Battery life is a huge consideration for users when it comes to app downloads. Nobody wants a battery-guzzling app unless they have to; especially when security concerns tied to stolen data from using public charging stations continue to rise. Users tolerate apps like Facebook and Spotify that are famous for draining smartphone batteries but those apps can get away with it. However, not all apps are “can’t live without” and plenty of apps that you’ll be competing with offer battery saving features.
Smart app developers and marketers think about how to save battery life. For example, develop an app that picks up where the user left off, write efficient code, be aware of when things like locate need to be activated and when they don’t. Developing apps that are cognizant of battery life from the get-go improve user experience and engagement stats later.
- Get noticed
With over 5 million apps available for download, getting noticed once the app is ready for consumption is the Achilles heel of app development. It takes smart marketing, App Store Optimization (ASO), Social media amplification, user reviews and word of mouth. So, if success is your goal, create a plan that addresses the launch, ongoing marketing, update strategies, and how you’ll maintain and wow users before beginning the development process.
Ideas for creating awesome apps with email can be found here! For more information on marketing, developing and driving success with apps, visit these blogs on Context.IO: